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Grow Social Capital

Adding a New Campaign

  1. Section titled “Navigate to Add New Campaign”

    In the WordPress dashboard, hover over Campaigns in the left-hand menu. A sub-menu will appear — click Add New Campaign.

    The WordPress dashboard with the Campaigns menu expanded, showing Add New Campaign highlighted

  2. Open the settings panel

    Section titled “Open the settings panel”

    The editor will open. You need the right-hand settings panel to be visible — it contains the featured image and publish controls.

    If you can see a panel on the right with tabs labelled Campaign and Block, you are ready to continue.

    If the panel is not visible, click the Settings icon (the square with two unequal columns) in the top-right toolbar to open it.

    The WordPress block editor with an arrow pointing to the settings panel icon in the top toolbar

  3. Add your title

    Section titled “Add your title”

    Click the Add title area at the top of the editor and type your campaign title.

    The WordPress block editor with an arrow pointing to the Add title field

  4. Write your campaign content

    Section titled “Write your campaign content”

    Click in the content area below the title and start writing. Use the WordPress block editor to add paragraphs, headings, images, and buttons as needed.

    The WordPress block editor with an arrow pointing to the main content area

    For guidance on using the block editor, see the WordPress Editor guide.

  5. Section titled “Set a featured image”

    In the right-hand panel, click Set featured image. Upload or select your image from the Media Library.

    The WordPress block editor with an arrow pointing to the Set featured image button in the right-hand panel

  6. Add a meta description

    Section titled “Add a meta description”

    Scroll down below the content area to find the Yoast SEO section. Click on Search appearance to expand it, then complete the Meta description field.

    The Yoast SEO Search appearance panel showing a Google preview and the Meta description field

    • Length: aim for 120–155 characters
    • Summarise what the campaign is about in plain language
    • Naturally include the main topic or keyword
    • Do not simply repeat the title word for word

  7. Publish your campaign

    Section titled “Publish your campaign”

    When you are happy with your content, click the Publish button in the top-right corner. WordPress will ask you to confirm — click Publish again to make it live.

    The WordPress block editor settings sidebar showing the publish panel

    Use Save draft if you are not ready to publish yet. You can return to it from Campaigns → All Campaigns.

Page last updated at 20 April 2026 18:49 by Sarah Tamsin