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Blog Post Checklist

Before publishing any blog post, work through both checklists below. Every item in the first list should be a yes. If any item in the second list applies, do not publish.


Before you publish — confirm all of the following

Section titled “Before you publish — confirm all of the following”
  • The article is high quality and genuinely adds value for the reader
  • The content contains at least 600 words of real commentary or information (not just a short intro and an embedded link)
  • The title is clear, accurate, and 55 characters or fewer
  • A meta description has been written (120–155 characters)
  • The featured image is set and is exactly 1200 × 630px
  • The featured image is relevant to the article content and looks professional
  • At least one category has been selected
  • If “Social Capital in the News” is selected, the News Article Link field has been completed with a valid URL
  • All links in the content open correctly and go to the right destination
  • The post has been previewed and looks correct on the page

  • The featured image is missing, blurry, pixelated, or the wrong size
  • The content is “thin” — a few sentences or a paragraph with little substance
  • The article is low value — it repeats something already covered without adding anything new
  • The content contains spelling mistakes or grammatical errors that have not been corrected
  • The article contains information that has not been verified or may be inaccurate
  • The post does not have a category selected
  • The “Social Capital in the News” News Article Link field has been left blank
  • The content was copied directly from another source without proper attribution
  • The post is not relevant to the Grow Social Capital mission or audience

Page last updated at 20 April 2026 18:49 by Sarah Tamsin